Category Archives: Food Marketing

Mmmm…..Kwik-E-Mart

Posted on July 5, 2007 by

At the beginning of the week, I read in Business Week – which is where I get all my entertainment news – about 7-Eleven’s joint promotion with 20th Century Fox to hype the July 27 release of the Simpsons movie. … Continue reading →

Posted in Food Marketing | 1 Comment

Farmstands vs. Big Brands

Posted on June 15, 2007 by

An article on the choose local movement from the Ad Age perspective. It mostly focuses on food but touches on other categories as well. Some nice details on what some major chains, including Supervalu, are already doing to support and … Continue reading →

Posted in Eat Local Challenge, Food Industry News, Food Marketing, Local | Leave a comment

The Food News Roundup

Posted on May 4, 2006 by

Okay, that was a chronic fatigue syndrome-motivated episode of disappearance, these past few days. That coast-to-coast travel last week really wiped me out. Of course, traveling all week sometimes also means that some of the regular work has to get … Continue reading →

Posted in Anthropomorphism, Food Marketing, Products | 3 Comments

Produce Stats

Posted on April 25, 2006 by

I’m on the road this week in Philadelphia and Houston, finding out what consumers like.  I really enjoy marketing research projects. I also happen to be a bit of a data geek in general; I love to add new items … Continue reading →

Posted in Food Marketing | Leave a comment

Partly Saffron With a Chance of Anise

Posted on April 22, 2006 by

I always get a kick out of the McCormick Flavor Forecast; it’s usually just the right blend of pulse-taking and McCormick sales job. Sure, sometimes it gets a little heavy-handed – last year, one of the flavors listed was Pickling … Continue reading →

Posted in Food Marketing, Food News | Leave a comment

Trans America (the other kind, the evil fat kind)

Posted on April 17, 2006 by

There was an op-ed piece in the NYT about trans fats this weekend. Nothing big or new in terms of facts, but a great title: Nuggets of Death. That would be a good name for a band. Dammit, the name … Continue reading →

Posted in Food Industry News, Food Marketing, Humor, Trends | Leave a comment

Know Your Beef

Posted on April 17, 2006 by

When I was a Food Marketing student at Western Michigan, one of my classes involved writing a business plan for a vertically-integrated beef producer. I found out pretty quickly as we got started that I knew more about beef – … Continue reading →

Posted in Food Marketing | 2 Comments

Up With Spinach

Posted on April 17, 2006 by

Today in the food press, another one of the occasional stories noting the enormous growth in the spinach category – 66% from 1992 to 2002. If you’re not a close observer of the produce industry, the reasons for this are … Continue reading →

Posted in Food Marketing, Food News, Studies, Trends | Leave a comment

Foodservice Solutions

Posted on March 27, 2006 by

Spotting foodservice needs through the solutions on offer always makes me feel like I’ve learned something. Some recent favorites… French fries are not just french fries…there are fresh-style chips (Obligatory Creepy Anthropomorphized Food with Overly Large Eyes Alert! Hooray!) and … Continue reading →

Posted in Anthropomorphism, Eating Out, Food Marketing, Foodservice, Indian | Leave a comment

Marketing and Merchandising Tactics that are Indicative of a Larger Problem

Posted on March 10, 2006 by

This is one of those stories that reveals a bit of societal conditioning that makes me sad. This campaign for a new chocolate bar was introduced recently by Cadbury Schweppes. (You should click through just to see the cartoon drawing … Continue reading →

Posted in Body Image, Chocolate, Feminism, Food Marketing | Leave a comment