Whats’s All This Then?
I'm Jocelyn. I used to write this blog, before I became bedridden with presumed XMRV/XAND. That happened in December 2007. I first fell ill in May 2004. I hope someday to cook again, but I'm not producing any new content right now.
I live in Washington, PA now; when I was writing this I was living in Fresno, CA.
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I blog vegetarian recipes and occasional marketing snark. Originally from Northern Virginia, I ditched out on an acting degree from NYU because the city's food stores and greenmarkets were much more interesting.
I spent twelve years in the food industry, as a cheesemonger, tiny cog in a vast major cereal company machine and as a marketing jill-of-all-trades at a produce commodity group.
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Category Archives: Products
The Food News Roundup
Okay, that was a chronic fatigue syndrome-motivated episode of disappearance, these past few days. That coast-to-coast travel last week really wiped me out. Of course, traveling all week sometimes also means that some of the regular work has to get … Continue reading
Posted in Anthropomorphism, Food Marketing, Products
3 Comments
Danger Sev
I started three little fires while making this. The rule from now on is that sev is made in the deep fryer ONLY, never in a pan on the stove which can too easily boil over. It’s amazing nobody went … Continue reading
Barbecubes
I’ve just finished two very productive days of a photoshoot for work. On my way out yesterday morning I grabbed, on impulse, a pile of 1960s-era food-company sponsored recipe pamphlets and booklets that I had out because they had been … Continue reading
Posted in Humor, Products
2 Comments
Products for Which I Am Not Optimistic on the Possibility of Long-Term Survival
The product is filtered water in disposable plastic trays. “But,” you say, “I’m not sure I see why I should want this product, and as advertising apologists tell us, I am entirely rational and will only buy the products I … Continue reading
Posted in Products
Tagged aqua ice, bottled water, disposable, drink, food, ice, plastic, products
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Products For Which I’m Sorry There’s A Market
I was looking up websites for meal-preparation chains today, and on one of the sites I checked out their current menu. One of the recipes had a product logo next to it. With a slightly closer look, I realized I … Continue reading
Posted in Products
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Jane’s Krazy
If I am ever prompted to write Remembrance of Things Past, it will probably be because of a slice of avocado sprinkled with Jane’s Krazy Mixed-Up Salt. This is one of the earliest things I can distinctly remember eating. These … Continue reading
Posted in Products
2 Comments
New Rice (Pilaf)
I bought a bag of Brown Jasmine Rice (something new from them, as far as I know) from Lundberg Family Farms (a longtime favorite of mine) this past week at Whole Foods. I cooked some last night. It’s awesome – … Continue reading
Posted in Indian, Products, Recipes, Rice
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