Quotes from the Department of the Obvious

David Johnson, president of Kraft Foods’ North American Commercial group called the organic food trend “a freight train that’s going to pick up steam” at a conference Wednesday in Chicago.

This is small potatoes to Kraft, but he might have noticed WFM’s $4.7 billion in 2005. (Hey, lookit all that cash! I contributed a significant portion of my income to that!)

“I don’t think it’s a fad,” Johnson said at the Reuters Food Summit in Chicago.

I shouldn’t need to point out that humans grew food this way from the dawn of agriculture.

I don’t think it’s a fad either.

Also of interest: this editorial in the L.A. Times, noting the recent study that found a decline of nutrient levels in produce over the last 50 years and the limited (to this point) findings that have revealed stronger nutritional profiles for organic produce.


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