David Johnson, president of Kraft Foods’ North American Commercial group called the organic food trend “a freight train that’s going to pick up steam” at a conference Wednesday in Chicago.
This is small potatoes to Kraft, but he might have noticed WFM’s $4.7 billion in 2005. (Hey, lookit all that cash! I contributed a significant portion of my income to that!)
“I don’t think it’s a fad,” Johnson said at the Reuters Food Summit in Chicago.
I shouldn’t need to point out that humans grew food this way from the dawn of agriculture.
I don’t think it’s a fad either.
Also of interest: this editorial in the L.A. Times, noting the recent study that found a decline of nutrient levels in produce over the last 50 years and the limited (to this point) findings that have revealed stronger nutritional profiles for organic produce.