Know Your Beef

When I was a Food Marketing student at Western Michigan, one of my classes involved writing a business plan for a vertically-integrated beef producer. I found out pretty quickly as we got started that I knew more about beef – as a food and in terms of the industry – than the four omnivores with whom I was working.

Today I came across a Beef Quiz sponsored by a subsidiary of Cargill as part of a campaign to help consumers feel more comfortable buying meat. I still don’t think I know much about beef in the greater scheme of things, but I easily scored 10 out of 10 on this quiz and earned a coupon for $1.50 off my next beef purchase, for which I didn’t fill out the form to receive the coupon for some reason, probably because it’s about as useful to me as a year’s free membership in the NRA.

The questions are written to be pretty easy to guess – it’s a good tactic – a nice way to do a little gentle education and deliver a mild message at the same time.

If you take the quiz, let me know how you do, how you’d rate your beef knowledge – and whether you’re an omnivore or herbivore.


2 thoughts on “Know Your Beef

  1. Have you seen Michael Pollan’s new book (*The Omnivore’s Dilemma*)? I heard him talking about it on NPR last week. He spoke about the place of corn in the food industry in general, and in the beef industry in particular. One example he gave involved putting a McDonald’s meal through a mass spectrometer to check for a particular form of carbon in corn. The meal as a whole was more than 50% corn–corn to feed the McBeef or the McChickens, corn syrup in the ketchup, the bun, the soda, etc. He also talked about the soy industry. Sounds fascinating….

  2. I hadn’t seen that new one from Pollan! I’ll have to add it to the pile to get. I love the idea of putting dinner through a mass spectrometer to drive home the point of what all that fuel input and processing actually gets you. I’m glad to hear he’s written on that topic again. His Power Steer article ( stayed tacked up at my desk at Big Midwestern Cereal Company for a long, long time.

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