When I was a Food Marketing student at Western Michigan, one of my classes involved writing a business plan for a vertically-integrated beef producer. I found out pretty quickly as we got started that I knew more about beef – as a food and in terms of the industry – than the four omnivores with whom I was working.
Today I came across a Beef Quiz sponsored by a subsidiary of Cargill as part of a campaign to help consumers feel more comfortable buying meat. I still don’t think I know much about beef in the greater scheme of things, but I easily scored 10 out of 10 on this quiz and earned a coupon for $1.50 off my next beef purchase, for which I didn’t fill out the form to receive the coupon for some reason, probably because it’s about as useful to me as a year’s free membership in the NRA.
The questions are written to be pretty easy to guess – it’s a good tactic – a nice way to do a little gentle education and deliver a mild message at the same time.
If you take the quiz, let me know how you do, how you’d rate your beef knowledge – and whether you’re an omnivore or herbivore.