I’m on the road this week in Philadelphia and Houston, finding out what consumers like. I really enjoy marketing research projects. I also happen to be a bit of a data geek in general; I love to add new items to my stock of Helpful Facts.
With that in mind, I wanted to point up this fact sheet (PDF file), just chock-full of statistics, released by the Produce Marketing Association last week.
The good news is that U.S. fruit and vegetable consumption increased 2% in 2004; the less good news (for me as someone who works on the behalf of fruit, of course) is that the consumption increase is entirely in vegetables, which are up about 4%.
Much of it’s not very surprising: older people eat more produce, people with more income and education eat more produce, women eat more produce. However, be sure not to miss page five, which lists produce consumption in many other countries; keep in mind that PMA estimates U.S. per capita consumption at 346 pounds, and check out China.