Category Archives: Food Marketing


At the beginning of the week, I read in Business Week – which is where I get all my entertainment news – about 7-Eleven’s joint promotion with 20th Century Fox to hype the July 27 release of the Simpsons movie. … Continue reading

Posted in Food Marketing | 1 Comment

Farmstands vs. Big Brands

An article on the choose local movement from the Ad Age perspective. It mostly focuses on food but touches on other categories as well. Some nice details on what some major chains, including Supervalu, are already doing to support and … Continue reading

Posted in Eat Local Challenge, Food Industry News, Food Marketing, Local | Leave a comment

The Food News Roundup

Okay, that was a chronic fatigue syndrome-motivated episode of disappearance, these past few days. That coast-to-coast travel last week really wiped me out. Of course, traveling all week sometimes also means that some of the regular work has to get … Continue reading

Posted in Anthropomorphism, Food Marketing, Products | 3 Comments

Produce Stats

I’m on the road this week in Philadelphia and Houston, finding out what consumers like.  I really enjoy marketing research projects. I also happen to be a bit of a data geek in general; I love to add new items … Continue reading

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Partly Saffron With a Chance of Anise

I always get a kick out of the McCormick Flavor Forecast; it’s usually just the right blend of pulse-taking and McCormick sales job. Sure, sometimes it gets a little heavy-handed – last year, one of the flavors listed was Pickling … Continue reading

Posted in Food Marketing, Food News | Leave a comment

Trans America (the other kind, the evil fat kind)

There was an op-ed piece in the NYT about trans fats this weekend. Nothing big or new in terms of facts, but a great title: Nuggets of Death. That would be a good name for a band. Dammit, the name … Continue reading

Posted in Food Industry News, Food Marketing, Humor, Trends | Leave a comment

Know Your Beef

When I was a Food Marketing student at Western Michigan, one of my classes involved writing a business plan for a vertically-integrated beef producer. I found out pretty quickly as we got started that I knew more about beef – … Continue reading

Posted in Food Marketing | 2 Comments