I’ve just finished two very productive days of a photoshoot for work. On my way out yesterday morning I grabbed, on impulse, a pile of 1960s-era food-company sponsored recipe pamphlets and booklets that I had out because they had been with something else I pulled down to refer to the other day. These would be fun for us to flip through during the shoot, I thought.
Well. Chalk one up for The Joys of Jell-O, Fourth Edition.
A batch of food professionals can actually talk about food nine hours a day for two days in a row without much trouble, so it’s not as if we needed fodder for conversation. However, one of our number pounced on this book and took a good steady browse through it. We were amused by a number of the photographs of the Jell-O concoctions, but I can hardly do justice to the hysterics on our examination of this recipe for Barbecue Cubes, which was unanimously selected as the winner of Worst Recipe.
Now remember, we were taking food shots during this session, which are style-dependent, and it is entirely possible that someone might look at the work we did this week and laugh at it forty years hence, but this photograph has a spatula with a brownie-sized Barbecue Cube (Barbecube to its friends) descending into a salad of ingredients unidentifiable except for the picture’s caption, and do any of you want to eat that, knowing that it’s described as a Barbecue Cube, not knowing yet what its constituent parts are?
It turns out that it’s basically very stiff tomato aspic – for those of you who aren’t old enough to remember or are not collectors of old cookbooks, think of tomato-sauce based Jell-O Jigglers with vinegar and perhaps onion juice, Tabasco, Worcestershire sauce, or prepared horseradish.
Then try to put that thought out of your head as quickly as possible, before you accidentally taste it in your mind’s eye.
The barbecue cubes are made with Jell-O Salad Gelatin (any flavor). We were able to discover, through close reading of the salad section, that Jell-O Salad Gelatin was available in celery, mixed vegetable, and Italian flavors. For some reason, none of us could recall seeing that product on store shelves.
Click through for the big version, with the recipe for Barbecue Cubes, as well as Barbecue Cheese Cracker Pie (Serve as an appetizer with sea food, if desired) and Chicken Salad Surprise. (What’s the surprise? I’m not sure, but it must be one of these listed ingredients: lemon Jell-O, garlic salt, onion, mayo, pecans, chicken, celery, olives, pineapple…should I stop? I should probably stop.)
A tip of the hat to James Lileks, of course.